One of Redchurch Street’s coolest offerings, Modern Society fuses fashion, lifestyle, art and food in effortless style. It stays ahead of the curve when it comes to the latest brands and was first to introduce London to the covetable coats of Sandy Liang, By Far footwear and Salt Surf. With a clientele evenly split between male and female, genderless labels are popular – including its own line of T-shirts. Owner Nazifa Movsoumova says: “We are in a prime location, near Shoreditch House and Jasper Conran’s Boundary hotel, so we see a lot of tourists at the weekend. Weekdays are when our regulars return to the café and to check out the new drops. We’ve also just launched crystals, so if you’re looking for some guidance or a good omen, we’ve got an amazing array!”
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